Within the context of an overall renovation of the BMW corporate headquarters, the look of the BMW museum is also being re-defined. The existing architectural form of the famous “Bowl” remains while the adjoining building elements are integrated for the museum’s utilization. The new concept is based on theme-specific spaces made accessible via ramps as a symbol for mobility and movement. These ramps connect the locations of the exhibition and experiences. The idea of the original museum architecture – streets and places in urban space - finds its continuation in the form of an urban spatial experience of streets and buildings. The multi-media enhanced exhibition architecture creates an impressive framework for the exhibits.