Sony Xperia 100 and advertising agency Whitelodge have released this awesome campaign the other day.
The brand has collaborated with designer Christopher Raeburn, who has presented his collection for London Fashion Week recently. The creatives have made an impressive spiral of Sony smartphones, swirling around a catwalk. Therefore, the cameras have depicted clothes from every angle, demonstrated by model Sera.
Watch the spot and tell us what do you think about it.