Michelin and advertising agency TBWA from Paris have released this great video spot recently.
The cartoon commercial features a family, driving somewhere, minding their own business, when all of a sudden huge monsters cross their way. One of them directs fire to the road, another is fuming with black steam, while the third covers the road with glass ice. However, the innovative tires manage to adapt at any weather conditions and promise a safe journey.
Watch the video and have a good laugh.