Ask Herzl, an initiative of The Israel on Campus Coalition, serves as a source of ready-to-run programs, how-to guides to help tackle challenges on campus, and speaker listings to find the right fit for an event. The topic of Israeli education can be hard to digest so HMC sought to create a video that highlighted the importance of the topic while bringing it down to earth. The result is an intentionally silly video that makes viewers pause, look, and pay attention.