YWCA (Young Women’s Christian Association) and advertising agency DDB from New Zealand have released this shocking video lately.
The short spot raises our awareness about gender equality. In New Zealand, as well as in many other countries, men are being paid more than women for the same jobs. Therefore, the creatives inverted the situation: what your reaction would be, if you would have to pay more for a ticket, just because you are a man?
Watch the video, spread the word and share your opinion