New Jack Daniel’s commercial “Old No. 7” from “Label History” advertising campaign creted by ad agency Arnold and produced by Brand New School. “Label History” is a campaign that will include 3 animated spots -“Old No. 7″,”Tennessee” and “Proud”- but only 1 has been released so far. The idea of the campaign is to bring a bit of history, rumors and values of the brand, inviting consumers to embark on this journey together. The signature is really inviting: ” What the label does not tell you, one sip will”.