BGH Air Conditioners together with Del Campo Nazca Saatchi & Saatchi, Buenos Aires presents – Dad’s in Briefs. A very witty video, illustrating why it is so important to get an air conditioning system.
Black and white video shows men getting their clothes off and staying only in their underwear. As the weather gets warmer it is their choice to stay cool. Not so lucky everyone else getting to see the naked bodies around.
The commercial is part of a wider campaign.