BBVA Foundation and creative agency Volver d6 from Peru have launched this web video presenting their amazing initiative.
The video is entitled „The Little Guy Inside the ATM“. It documents how BBVA and creatives presented the donation campaign. They made a short video with a charismatic guy who asked people to make a donation so that it would support the reading program for children. It was placed on an ATM screen. So everytime people use their card, they would get to see the video, which is really hard to ignore in this case.