ACCIONA company is a one of the leaders in infrastructure management, services and renewable energy. Recently it launched a rebranding campaign called “Re_”. The goal is to declare once more the vision of the company. With this campaign ACCIONA also wants to raise awareness of global environmental problems and determine how people should cope with them with a little help from ACCIONA of course. The campaign features a great deal of outside advertising (7,000 selected urban locations), a new web page, ads on social networking sites and a stunning video which will be shown on TV only once but it will be available everywhere via an online community.